As a photographer, TikTok has quickly become one of my favorite marketing platforms for my photography business! I’ve gotten tons of leads from TikTok because of it’s algorithm and how easy it is to reach new people! We’ll unpack why I love TikTok, what content you can make, and how easy it is to recycle content to and from other platforms!

Why I love using TikTok for marketing my photography business

TikTok is one of my favorite ways to market my photography business! Unlike Instagram, TikTok doesn’t have to be perfect. I’m honestly putting videos together really quickly in apps like Capcut then uploading them! I’m not searching for perfect trending audios, or writing super meaningful captions.

TikTok’s algorithm is also different from other social media. I feel like it pushes your video out quickly, and if people like it right away, it starts to take off! A lot of non-followers see the videos you share so it’s easier to get your work to new eyes and reach new people!

TikTok also acts like a search engine. Once it identifies your video’s subject, it comes up on people’s FYP that have searched for or liked similar videos! If you’re posting about a certain location, it will push the video to people in that location.

Creating videos for TikTok to boost your photo business 

There are so many videos you can share (and recycle from instagram!) I love using a video editor like CapCut to create videos and repost them on TikTok and Instagram without the logos if I want to cross share. 

At your photoshoots, make sure you’re taking BTS on your phone or put your phone on aa tripod while you shoot! You can use these clips in all sorts of videos! I’ll also take green screen videos with photos behind me to talk about locations or other topics that photos can help support!

Here’s a few video ideas!

• How to get married at xyz national park

• BTS footage from a session

• Get ready with me

• Edit with me

• Day in the life as a photographer

• Poses you should do at your photoshoot

• What to wear to your photoshoot

Using the photo only feature on TikTok

TikTok also has a “photo only” feature where you can share pictures you took! I love uploading carousels or other graphics I’ve already made on Instagram for this! If I made a carousel, I can upload those photos and then copy and paste the same caption I used on Instagram!

I’ll also make graphic slides that are similar to a blog! Some ideas could be prompts I used to get this photo, or how to elope in the redwoods! It’s really easy to recycle instagram content on the photo only section!

Looking for other Social Media Marketing Tips? Join Basecamp!

Basecamp is my online photography education platform! Every month I upload new videos ranging from editing, shooting, marketing, and more! You’ll be added to my private instagram page where I’ll share a weekly social media plan and reel ideas! Basecamp is a perfect subscription for photographers of all levels!

Join Basecamp here!